Ask your questions to a representative Belgian consumer panel. No fixed costs, no minimum order — only the questions you need. Comparable with other studies and your own previous measurements.
No weeks of waiting. Your questions go live in our active panel and you receive raw data or a report within the agreed timeframe.
No setup costs, no fixed licence. You choose the number of questions and respondents — giving you full control over budget and precision.
Our panel meets standard quotas (age, gender, region, education). Results are comparable with national and international benchmarks — and with your own previous measurements.
Omnibus research is the fastest and most cost-effective way to collect reliable market data. You don't need to be a researcher to get started.
You send us your questions — or we help you formulate them. We provide free advice on question wording and the right question type.
Your questions are fielded to a representative panel. You decide the sample size, region and any demographic filters.
You receive the raw data to analyse yourself, or you let Day One take care of a full analysis and report.
Each question type has its own price per respondent. Combine freely and pay only for what you use.
The most widely used method. Respondents choose from fixed answer options — quick to complete, easy to analyse, ideal for quantifying preferences and behaviour.
€ 1.25 / respondentRespondents answer in their own words. Excellent for capturing spontaneous associations, ideas and unexpected insights that fixed options miss.
€ 1.50 / respondentRate multiple items on the same scale. Efficient for brand image, satisfaction factors or comparing alternatives in one overview.
€ 1.25–1.50 / respondentRespondents rank options in order of preference. Ideal for identifying priorities and crucial decision factors.
€ 1.50 / respondentRespondents give a score on a scale — e.g. NPS, satisfaction or quality perception. Results are directly comparable with industry averages.
€ 1.25 / respondentShow images, videos or audio files and ask for a reaction. Excellent for packaging tests, ad tests or style preference.
€ 1.25 / respondentOur consumer panel includes more than 500,000 respondents in the BeNeLux, with strict quotas to guarantee representativeness. Comparable with national statistics.
The more respondents, the greater the statistical reliability and the deeper you can segment. Recommended minimum: 300 respondents. For subgroup analyses: 100 per cell.
Choose your geographic scope: all of Belgium, Flanders, Brussels, Wallonia, the BeNeLux, or a specific province or region.
Set filters on age, gender, education, profession or product use. Strict profiling may incur a small additional cost.
No surprises, no hidden costs. Choose per question or go for a fixed package with a guaranteed timeline and price.
Most popular. Easy to analyse, high response rate.
Scales, NPS, satisfaction scores.
Image, video or audio as stimulus material.
Multiple items on one scale.
Free-text answer in the respondent's own words.
Respondent ranks options by preference.
Extended score table for brand image or satisfaction.
8 profile characteristics always included with every study.
Different combination of respondents, questions or region? Contact us for a personalised quote.
Request a quoteYou always receive the raw data. What you do with it is up to you. Or you let Day One take the whole thing off your hands.
You receive raw data in SPSS, Excel or CSV. Ideal if you have an internal team or are yourself familiar with data analysis.
Our researchers with more than 25 years of experience take over the full analysis and deliver a report you can use right away.
Omnibus research answers targeted questions quickly and affordably. For more in-depth qualitative research — focus groups, in-depth interviews, B2B research or a full quantitative project — Day One is the right partner.
Day One is an independent market research agency in Antwerp with more than 25 years of experience. We combine classical methods with innovative techniques such as biofeedback and bioresonance research.
Visit DayOne.be →Tell us about your research question. We always respond within 24 hours with an initial proposal or advice — completely without obligation.
Frankrijklei 5
2000 Antwerp, Belgium
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